Fill Every Seat
Promoting performing arts events requires a unique approach that balances artistic integrity with effective marketing. Whether you're organizing a recital, competition, or professional performance, these strategies will help you build an engaged audience.
Start Early, Build Momentum
Begin promotion 6-8 weeks before your event. This gives you time to build awareness and allows people to plan attendance around their schedules.
Multi-Channel Approach
- Social Media: Create event pages on Facebook, share behind-the-scenes content on Instagram
- Email Marketing: Send save-the-dates, rehearsal updates, and final reminders
- Local Press: Contact local newspapers, radio stations, and community calendars
- Partner Networks: Leverage relationships with other studios, schools, and arts organizations
Create Compelling Content
Share rehearsal footage, performer spotlights, and the story behind your production. People attend events for the experience, not just the performance.
Leverage Your Community
Your current students and their families are your best promoters. Provide them with shareable content and incentives for spreading the word.
Make Attendance Easy
Simple ticket purchasing, clear venue information, and convenient parking details remove barriers to attendance.
Remember, event promotion is about building relationships and community, not just selling tickets. Focus on creating value for your audience beyond the performance itself.